Market and audience research
Demand, search queries, competitors, prices, segments, buyer behaviour and the realistically addressable market.
GURI / Research · Launch · Growth
Marketing and market entry worldwide
We help businesses sell products and services in new markets: research demand, adapt the offer, select channels and build the path from first contact to purchase. Our scope includes B2B, B2C, physical businesses, digital projects and marketplaces.
GURIDemandLaunchGrowth
01 / Scope of work
From choosing a country to repeat sales
You can commission a complete market entry or a specific workstream. Marketing is coordinated with the product, sales, payments, logistics and business economics.
Strategy and positioning
Target countries, the offer, brand, assortment, pricing, channels, partnerships and launch sequence.
Localisation and content
Language and cultural context, websites, presentations, catalogues, packaging, photography, video and sales materials.
Search and digital visibility
SEO, local search, content, customer questions, structured data and page accessibility for search and AI systems.
Advertising and communications
Search and display advertising, social media, PR, creators, affiliate programmes, events and email communications.
Marketplaces and your own store
Amazon, eBay, Walmart, Etsy, TikTok Shop, Shopee, Lazada and other platforms: listings, content and promotion. Shopify supports an own-store model.
Sales and partnerships
B2B lead generation, distributor search, proposals, CRM, sales operations and repeat business.
Measurement and economics
Conversion, acquisition cost, profit after fees and returns, hypothesis testing, retention and scaling decisions.
02 / Countries and requirements
Choose channels for the buyer and the country
A platform’s popularity does not prove demand for your product. We compare demand, trust, competition, account availability, payments, delivery and selling costs. Advertising and data-use requirements are reviewed separately.
The destination may be a neighbouring market or another part of the world. Language, messages, partners and channels vary by country, while the overall strategy keeps consistent objectives and measurement.
03 / Deliverables
A launch plan that can be measured
Deliverables include research, market priorities, positioning, a channel plan, materials, pilot budget and success criteria. After testing, we show what generated qualified enquiries or sales, what needs changing and where more spending is justified.
04 / GURI
How we start
01 · Your brief
Clarify countries, parties, the current situation and your desired outcome.
02 · Review
Review the information, requirements and constraints, and identify missing inputs.
03 · Plan
Agree the work, responsible professionals, fees, timing and milestones.
04 · Delivery
Deliver the work in stages, hand over the outputs and define the next steps.
05 / FAQ
Before you enquire
Do you work with services and B2B?
Yes. We examine decision-makers, the sales cycle, evidence of expertise and channels to reach relevant companies or private customers.
Can I request advertising or SEO only?
Yes. We first review the landing page, measurement and conversion action so the work is directed towards enquiries and sales as well as traffic.
Do you guarantee first positions or AI recommendations?
No. We improve content, technical accessibility and relevance, then measure visibility and enquiries. Rankings and recommendations are determined by external systems.
When should advertising spend increase?
When testing confirms lead quality and economics, including enquiry handling, costs, fees, returns and repeat sales.
GURI / Start with your situation
Discuss your project with Guri
Tell us what you sell, the countries you are considering, what is already running and the outcome you need: partners, enquiries, sales or repeat purchases.
Request a consultation →
Our geographical scope is not limited to the examples listed. Scope, timing and local professional involvement are agreed for the specific matter.
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